Colorado Springs
Search Engine Optimization

SEO is more competitive than ever, especially in markets with competitors that have been practicing SEO for many years. Even more critical, Google’s algorithm has shifted over the last couple of years to focus on search intent, measure online reputation and devalue many types of backlinks, using its AI (Aritifical Intelligence) based algorithm. 

Starting around late 2013 and continuing through today (early 2020), Google has been making constant changes to keep people from just gaming the system. Unfortunately many firms haven’t adjusted their strategies

…so, as many people say – “SEO is Dead!”

That’s ridiculous, SEO isn’t dead. But sometimes it’s pretty misunderstood.

The Yellow Pages and other similar ways of advertising have been on the way out since 2007, since the advent of Facebook (13 years ago – do you feel old yet? )and the surge of Google to the top website in the world. Making sure you are easily found on the search engines has to be a primary goal for your company. It validates your company if you’re found when people search for something. Over 60% of business leads from online searches is going to the top 3 searches. It’s time to get help now!

Not all SEO services are equal. There are techniques that are considered bad (black-hat) by Google and other search engines, and these penalized tactics can change with each new Google update. These techniques are referred to as “black-hat” SEO techniques and UZU Media refuses to use them. Research this further in our blog describing the distinctions of Good vs. Bad SEO (Search Engine Optimization) practices, and look for our blog on Black Hat SEO to learn what to avoid. If you’re using the wrong techniques, you could get banned by search engines (though this is fixable). Link building is still essential, but you need to know the differences between a natural link building process and buying bad links. Also, beware anyone that says they can guarantee top ranking. They may get you ranked for something, but it probably won’t help your business. We’ve seen it happen.

Search Engine Marketing – Colorado Springs SEM

Search Engine Marketing is a comprehensive, highly-focused, form of digital marketing. It involves elements of SEO, Pay-Per-Click (PPC), SERP Visibility, and more. As SEO becomes more competitive some companies have turned to SEM as a means to supersede their competition using AdWords and other paid search results. We offer expertise in Colorado Springs SEM to our local clients looking for top-notch expertise in the subject. If you are interested in learning more click here to learn more and if you are looking to contract with us for Search Engine Marketing services please contact us.

Colorado SEO Plans

Whether you want to improve your company’s Colorado Springs search engine optimization results, Denver SEO, Pueblo SEO, Vail SEO, or you’re a national company fighting for competitive keywords, we’re able to handle projects big and small.

SEO pricing for your business

Drop us a line or call us to find more about our Colorado Springs search engine optimization services and to get a quote. Want a ballpark range? Fair enough. We get that question a lot. A typical spend for our Local Niche SEO can be had for under $795. Our Advanced SEO services are in the $1600-$3500 range, and our Enterprise SEO goes up from there depending on your company’s needs and goals. SEO for eCommerce also depends on the type of site and extent of work. But we won’t take you on as an SEO client unless there’s a likely ROI.

We can also do website analysis and SEO consultations for businesses and retainer work with marketing departments is definitely up our alley.

SEO for Colorado Springs Businesses

SEO for Colorado Springs Non-Profits

Excellent SEO strategies are effective for outlasting competitors that have high PPC (Pay-per-click) budgets and is a much better long-term plan. SEO lasts and creates results when PPC can’t. Search engine optimization and marketing are highly competitive, and it’s better to get in the game early. 

Is Colorado Springs Search Engine Optimization Really That Difficult?

Not an easy question… yes and no. SEO is consistently changing because the search engines are always refining their processes. If you don’t keep up with those changes, you could find yourself out in the cold. Best case – you’re not quite showing up where you want to. Worst case – you could get penalized or de-indexed by Google. What used to get you in the top spot might now carry severe penalties.

If Google’s had a “job”, it’s to bring the best search results to its users. This is in their interest or else users will go to BING or back to YAHOO! and that will cost them. The complexities of their algorithm changes demand that you keep up with them in order to remain effective in your SEO strategies. Do you know about the most Google algorithm update? What will happen when the next update occurs and how will it affect your strategy and tactics? As an experienced search engine optimization company in Colorado Springs, UZU Media keeps up with the changes so that you don’t have to.

Learning SEO

There is a ton of free SEO education out there. But free isn’t always better. Make sure it’s up-to-date with the most recent algorithm. Even material 6 months old could lead to decisions that impact your site’s rankings. If you buy cheap links or advertising that passes link juice, look out for penalties. Have you seen how many companies have gotten hit with penalties over the years because of bad SEO? Google penalizes  “thin content”.

Depending on what your goals are, and how aggressive of a time table you’re looking at, you’ll want to consider working with an expert search engine optimization company. UZU is a Colorado Springs based company that’s made SEO one of the strongest pillars of our own marketing strategies. For us and for our clients we know how to get search engine results.

Get in touch and let’s get your SEO campaign started!