Take Time to Research
Are you spending time researching great content? People want to hear new things that are happening your industry, they want to be inspired, encouraged, challenged and engaged. You can do this through your content. Ask questions, keep updated on current news, be personal, connect with your community. You can get news updates sent to your email. See if there is anything you want to share with your followers when you schedule your postings. In our internet world, there is never a lack of news, we are inundated by it. Choose the most important (to you) things to share and put a personal spin on it.
Cover all your Sites
Posting the same content to all your sites can help get your content seen and can also improve your search engine optimization. Make sure your business is on all the relevant sites for your industry. Facebook and Twitter are the most important. Pinterest, Google+, and LinkedIn are all good to be on as well. Research other good sites for your business. Maybe YouTube or Yelp could be beneficial for you.
Best Times to Post
Facebook
Post between 10am and 4pm Monday thru Thursday
Twitter
Post between 1pm and 3pm Monday thru Thursday
Pinterest
Post during evenings and weekends, Saturday morning is the best. Between 2-4pm and 8pm-1am are the best times.
Google+
Post between 9 and 11am on weekdays.
LinkedIn
Post between 7-9am and 5-6pm. Before and after business hours is the best.
Schedule Ahead of Time
Using Hootsuite or SproutSocial to schedule your posts ahead of time will help immensely with posting during the most popular times. That way you don’t have to be paying attention to what time it is, and you can have your content researched and ready ahead of times. We have a hard copy that we’ve created to help plan out and keep track of social media postings. It’s easy to get an overview of when and where you’ve been posting with a quick glance! The PDF file for our posting spreadsheet will be coming in another blog later this week, so stay tuned!
Be Personal
Everyone sees the news. But stories and updates that have a personal twist to them are always more desirable. People will love connecting with you on Twitter, and seeing through Facebook that you tried the new local café this morning. Don’t be afraid to show who you are and your company’s culture in the midst of business updates!